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THE COOLIDGE EFFECT: Why Marriages Lose Their Excitement (and How to Rekindle the Passion)

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Why do many marriages lose their spark over time? Why do couples who were once deeply passionate suddenly feel like roommates? 🤔

This is what psychologists call the Coolidge Effect — a natural phenomenon where passion and excitement fade in long-term relationships, and the brain begins to crave novelty. But here’s the good news: you don’t need a new partner to feel that spark again. ❤️

In this video, you’ll discover:

What the Coolidge Effect is and how it affects marriages.

The psychology behind why passion fades in long-term relationships.

Why infidelity isn’t always about dissatisfaction, but about the brain’s wiring toward novelty.

Practical tips to rekindle love, intimacy, and excitement with your spouse.

👉 Marriage is sacred, and with the right knowledge, couples can outsmart biology, keep the fire alive, and build a love that lasts.



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