For the sole purpose of attracting holidaymakers to their sun drenched country, Mexico invented a cloud that rains alcohol - tequila.
The telegraph reports that the alcohol-emitting cumulus is a product of Mexico’s tourist board working with advertising agency Lapiz, and has been displayed at a Berlin art gallery this week.
It is hoped it will encourage German tourists to book a break south of the US border, maybe after consuming a thimble of tequila or two.
Germany is the second-largest export market for the Mexican spirit, popular as a shot sandwiched between a lick of salt and a lime wedge, exceeded only by the United States and ahead of Spain, France Japan and the UK.
The hi-tech system uses ultrasonic humidifiers, which vibrate tequila at a frequency that transforms it into a visible mist.
Read more about it here.
The telegraph reports that the alcohol-emitting cumulus is a product of Mexico’s tourist board working with advertising agency Lapiz, and has been displayed at a Berlin art gallery this week.
It is hoped it will encourage German tourists to book a break south of the US border, maybe after consuming a thimble of tequila or two.
Germany is the second-largest export market for the Mexican spirit, popular as a shot sandwiched between a lick of salt and a lime wedge, exceeded only by the United States and ahead of Spain, France Japan and the UK.
The hi-tech system uses ultrasonic humidifiers, which vibrate tequila at a frequency that transforms it into a visible mist.
Read more about it here.
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